Autostackup MCP Server

Autostackup MCP Suite

The AI operating system for founders — plug Claude directly into your sales pipeline, marketing strategy, and business operations. No new apps. No new dashboards. Just ask Claude and get expert-grade output instantly.

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What is this?

Most MCP servers connect Claude to APIs — they let you read and write data. Autostackup does something different: it gives Claude business intelligence frameworks — the strategic thinking tools that consultants, growth teams, and sales leaders use every day.

Ask Claude to qualify a lead using BANT and MEDDIC. Ask it to build a full IMC campaign across Meta and Google. Ask it to audit your marketing strategy against Kotler's 9-element framework. It does it — structured, scored, and actionable — in seconds.

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Packages

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Quick Setup (Claude Desktop)

Add to your Claude Desktop config file:

Mac: ~/Library/Application Support/Claude/claude_desktop_config.json Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "autostackup-sales": {
      "command": "npx",
      "args": ["-y", "@autostackup/sales"],
      "env": {
        "HUNTER_API_KEY": "your-hunter-key-optional",
        "APOLLO_API_KEY": "your-apollo-key-optional"
      }
    },
    "autostackup-marketing": {
      "command": "npx",
      "args": ["-y", "@autostackup/marketing"]
    }
  }
}

Restart Claude Desktop. Done. Every tool below is now available.

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@autostackup/sales

Turn Claude into a senior sales strategist. Qualify leads, score fit, write outreach, and track your pipeline — all from a conversation.

qualify_lead — BANT + MEDDIC Dual Qualification

Most teams use BANT or MEDDIC. This tool runs both simultaneously and gives you a combined score, tier, and action plan.

What it does:

• Scores your lead on Budget, Authority, Need, and Timeline (BANT)
• Cross-validates using Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion (MEDDIC)
• Returns a tier (A = close now / B = develop / C = nurture / D = deprioritize)
• Lists specific strengths in this deal ("Decision maker is at VP level", "Timeline is defined")
• Lists specific gaps ("Budget not established", "Competing against 2 vendors")
• Recommends the exact next step ("Schedule executive alignment call and begin proposal draft")

Example prompt:

"Qualify this lead: Acme Corp, 200 employees, SaaS company. Decision maker is the VP of Operations. They need to reduce manual reporting time by 80%. Budget is ~$50k/year. They want to decide by end of quarter."

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score_icp — Ideal Customer Profile Fit Scoring

Before you spend time on a lead, know if they actually fit. Define your ICP once and score every prospect against it automatically.

What it does:

• Takes your ICP definition — target industries, company sizes, job titles, geographies, and must-have attributes
• Scores any prospect against each dimension
• Returns a fit score (0–100) and tier (A/B/C/DQ)
• Disqualifies automatically if must-have criteria aren't met — with clear reasons
• Breaks down exactly which dimensions matched and which didn't

Example prompt:

"Score this prospect against my ICP: we sell to B2B SaaS companies, 50–500 employees, targeting Head of Finance or CFO, in the US or UK. The prospect is a 300-person fintech company in London, contact is the Chief Financial Officer."

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track_pipeline — Weighted Pipeline Forecast + Risk Detection

See your entire pipeline clearly — not just deal stages, but which deals are going cold, which are at risk of slipping, and what your realistic revenue forecast looks like.

What it does:

• Calculates weighted forecast (deal value × probability) for each stage
• Detects stale deals — any deal with no activity in 14+ days gets flagged
• Flags at-risk deals — closing soon but probability is still low
• Marks overdue deals — expected close date has passed
• Returns a stage breakdown (count + value per stage)
• Generates a urgent actions list ("Follow up with Jane at Acme — no activity for 21 days")
• Computes your win rate across closed deals

Example prompt:

"Track my pipeline: I have 8 deals — [list them with stage, value, last activity, and expected close date]. Give me the forecast and tell me what needs attention this week."

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generate_outreach — Personalized Multi-Channel Sales Copy

Stop writing cold emails from scratch. Generate personalized, channel-appropriate outreach in seconds — with multiple subject line options and a follow-up sequence included.

What it does:

• Generates outreach for email, LinkedIn, or SMS
• Supports three tones: formal, conversational, or bold
• Builds the message around your value proposition and their specific pain point
• Includes social proof if you provide a case study or stat
• Returns 4 subject line variants to A/B test
• Includes a follow-up email pre-written and ready to send
• For LinkedIn: generates a connection note (under 300 characters)
• Adds channel-specific tips (send times, A/B testing advice, tone guidance)

Example prompt:

"Write a cold email to Sarah Chen, VP of Marketing at GrowthCo (a 150-person B2B SaaS company). We help marketing teams cut campaign reporting time by 70%. Conversational tone, CTA is a 15-min call."

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enrich_lead — Live Contact & Company Enrichment

Get verified emails, phone numbers, job titles, and company data for any lead — without leaving Claude.

What it does:

• Queries Hunter.io (domain search or email verification) or Apollo.io (contact match)
• Returns verified contact data, company firmographics, and social profiles
• Requires your own API key (BYOK) — your data stays yours

Requires: HUNTER_API_KEY or APOLLO_API_KEY in your MCP config env.

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@autostackup/marketing

Give Claude the strategic frameworks that marketing consultants charge thousands for. Kotler's 9-element mix, full IMC campaign planning, and audience segmentation — ready in minutes.

kotler_analysis — 9-Element Marketing Mix Audit

Philip Kotler's marketing mix framework covers every dimension of how a business goes to market. This tool scores your company across all 9 elements and tells you exactly what to fix first.

The 9 elements scored:

What you get:

• A score (0–100) for each element with the reasoning behind it
• An overall score and rating (Strong / Developing / Needs Work)
• A clear list of strengths to protect and gaps to close
• Top 3 priority actions ranked by urgency
• A strategic summary you can use in board presentations or investor updates

Example prompt:

"Run a Kotler analysis on my SaaS company. We sell project management software to construction firms. [Describe your product, pricing, channels, promotions, team, process, evidence, positioning, and KPIs]."

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plan_imc_campaign — Integrated Marketing Communications Plan

Building a campaign across multiple channels is complex. This tool handles the strategy, budget allocation, channel-specific tactics, creative brief, and launch checklist — all in one output.

What it does:

Budget allocation — Splits your budget across channels intelligently based on your objective:

• Awareness → heavier on Meta reach + YouTube
• Consideration → balanced Meta + Google Search
• Conversion → heavier on Google Search + Performance Max + retargeting
• Retention → heavier on email + remarketing

Meta (Facebook/Instagram) plan:

• Campaign objective mapped to Meta's buying types
• Full funnel structure (TOFU/MOFU/BOFU) with budget splits per layer
• Audience recommendations (Lookalike 1%, Lookalike 5%, interest stacks, retargeting windows)
• Ad format recommendations by objective (Reels, carousels, collection, lead forms)
• 4 copy angles to test (problem-led, social proof, curiosity, direct offer)
• Testing protocol (week 1–2 test → week 3–4 optimize → scale)

Google Ads plan:

• Campaign types by objective (Search, Display, Performance Max, YouTube)
• Keyword strategy (exact, phrase, broad match with guidance)
• Negative keyword list
• Responsive Search Ad copy structure (15 headlines, 4 descriptions)
• All recommended extensions (sitelinks, callouts, structured snippets, lead forms)

Email plan (if enabled):

• Sequence length and cadence
• Email-by-email breakdown with subject focus and conversion goal
• Open rate, CTR, and unsubscribe rate targets

Content plan (if enabled):

• Pillar topics for the campaign
• Content types and publishing cadence
• SEO keyword intent guidance

Plus:

• Week-by-week timeline from setup to scale
• KPIs tied to your objective (not vanity metrics)
• Creative needs list — exact dimensions and specs for every asset
• Launch checklist — pixel verification, UTM setup, brand safety, account approvals

Example prompt:

"Plan an IMC campaign for my SaaS product targeting mid-market HR managers in the US. Objective is conversion. Budget $15,000 over 8 weeks. Use Meta and Google. Key message: cut HR admin time by 50%."

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segment_audience — Persona Map + Messaging Matrix

Before you spend on ads, know exactly who you're talking to, what they care about, and which channel reaches them best.

What it does:

• Builds 3–4 audience segments based on your product, problem, and existing customers
• For each segment: characteristics, pain points, buying triggers, and estimated market size
• Assigns a priority order (who to go after first and why)
• Defines a messaging approach per segment (problem-led, proof-led, value-led)
• Builds a messaging matrix — headline, subheadline, and CTA tailored for each segment
• Gives channel recommendations calibrated for B2B, B2C, or both
• Includes a community strategy (LinkedIn groups, Discord, WhatsApp, conferences)

Example prompt:

"Segment the audience for my B2B project management tool for construction companies. I solve the problem of missed deadlines and miscommunication between contractors and clients."

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Works Best Alongside These MCPs

Autostackup is the strategy and intelligence layer. For data and execution, pair it with these battle-tested tools:

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Roadmap

✅ v0.1  @autostackup/core       — Shared types, response helpers
✅ v0.1  @autostackup/sales      — 5 tools: qualify, score, track, outreach, enrich
✅ v0.1  @autostackup/marketing  — 3 tools: Kotler, IMC, audience
🔜 v0.2  @autostackup/hr         — Recruitment screening, onboarding, offer letters
🔜 v0.3  @autostackup/research   — Trend analysis, competitor scanning, market sizing
🔜 v0.4  @autostackup/legal      — Document review, contract risk, clause extraction
🔜 v1.0  @autostackup/founder    — Full orchestrator: concept → plan → launch

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API Keys

All other tools run entirely on Claude — no external API keys needed.

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Contributing

PRs welcome. Each tool lives in its own file under packages/<module>/src/tools/. Adding a new tool means:

1. Create packages/<module>/src/tools/your-tool.ts
2. Export it from src/index.ts
3. Register it in src/server.ts
4. Open a PR with a one-line description of what the tool does

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License

MIT — free to use, fork, and build on.

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Built by autostackup — the AI operating system for founders.