The Profound Agency MCP Server

The Profound Agency MCP Server

A hosted MCP server for buying press. It gives an AI agent direct access to The Profound Agency's network of 1,600+ publications: search placements by price and authority, price a set of them, build a plan for a budget, and open an order for a human to pay. It can also request paid-media quotes and run AI-visibility checks.

No API key, no account, no signup. Point your client at the endpoint and go.

• Endpoint: https://theprofound.agency/api/mcp/ (Streamable HTTP, stateless, no auth)
• Docs: https://theprofound.agency/mcp/
• Manifest: https://theprofound.agency/.well-known/mcp.json

This repository holds the registry metadata only. The server itself runs on theprofound.agency.

Who it's for

• Founders and marketers who want to plan and price PR from inside Claude, Cursor or any MCP client
• Agencies building agents that quote press placements for their clients
• Anyone who wants to know whether AI assistants can find and cite their website

Connect

Add this to your MCP client config:

{
  "mcpServers": {
    "profound-agency": {
      "type": "http",
      "url": "https://theprofound.agency/api/mcp/"
    }
  }
}

Keep the trailing slash on the URL.

Claude Code:

claude mcp add --transport http profound-agency https://theprofound.agency/api/mcp/

Tools

24 tools, 22 of them read-only. The ones you'll use most:

The rest cover publication detail and comparisons, categories, advertising channels and restricted-category rules, meeting availability, order status, and the client content workflow. The full list with descriptions is in the manifest and on the docs page.

Agents can't spend money

The server is built so an agent can do the research and the paperwork, but never the paying.

• No payment method is reachable through any tool.
• create_order opens an unpaid order and returns a payment link. Nothing happens until a human opens that link and pays.
• Unpaid orders are deleted automatically after 72 hours.
• Quotes and plans reserve nothing and commit nobody.

About

The Profound Agency (Profound Agency LLC) is a visibility agency in Hillsborough, New Jersey.

• Website: https://theprofound.agency
• MCP docs: https://theprofound.agency/mcp/
• Email: theprofoundagency@gmail.com
• Phone: +1-908-448-4001