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Craft Gtm MCP Server

Developer ToolsLow Risk8.0MCP RegistryLocal
Free

Server data from the Official MCP Registry

8 strategic GTM tools: PMF, Launch, Interviews, Retention, Partners, Crisis, Competitive Intel

About

8 strategic GTM tools: PMF, Launch, Interviews, Retention, Partners, Crisis, Competitive Intel

Security Report

8.0
Low Risk8.0Low Risk

Valid MCP server (3 strong, 2 medium validity signals). 2 known CVEs in dependencies (0 critical, 2 high severity) Package registry verified. Imported from the Official MCP Registry.

4 files analyzed · 3 issues found

Security scores are indicators to help you make informed decisions, not guarantees. Always review permissions before connecting any MCP server.

How to Install

Add this to your MCP configuration file:

{
  "mcpServers": {
    "io-github-shashwatgtm-craft-gtm-mcp": {
      "args": [
        "-y",
        "@shashwatgtmalpha/craft-gtm-mcp"
      ],
      "command": "npx"
    }
  }
}

Documentation

View on GitHub

From the project's GitHub README.

@shashwatgtmalpha/craft-gtm-mcp v2.2.13

CRAFT GTM Framework MCP Server: a complete redesign with metric parsing, context-aware outputs, and a structured draft with placeholders where your inputs give no fact.

Use it hosted (no install)

Add https://craft-gtm.gtmhelix.com/mcp to Claude or ChatGPT as a custom connector. It needs no sign-in and always runs the newest version (2.2.13). The same tools run as a free web app with a form per tool at https://craft-gtm.gtmhelix.com/, and the setup steps are at https://craft-gtm.gtmhelix.com/connect/.

The npm package below is an older version (2.0.1 on npm on 27 September 2026) until the next npm release. Use it only if you need a local stdio server.

What's New in v2.0.0

This is a major redesign addressing all critical issues from v1.x:

Issuev1.xv2.0.0
PMF ScorecardBlank ___ outputsActually parses and scores your metrics
Launch CommanderSame 12-week template for allAdapts to launch type, team size, budget
Retention PlaybookGeneric health scoresParses churn reasons, creates specific interventions
Competitive Intel[Research] placeholdersUses your competitor data, generates battle cards
CRAFT AnalyzerBlank scorecard outputActually analyzes documents, finds gaps

Installation

npm install -g @shashwatgtmalpha/craft-gtm-mcp

Or add to your Claude Desktop config:

{
  "mcpServers": {
    "craft-gtm": {
      "command": "npx",
      "args": ["-y", "@shashwatgtmalpha/craft-gtm-mcp"]
    }
  }
}

Tools and inputs

Generated on 27 September 2026 from the server's own tool list and checked again on 30 September 2026 against tools/list of craft-gtm-mcp 2.2.13 (the same code as the hosted MCP address), so every tool name, title, description and input below is exactly what the server accepts. Every tool is read-only.

#ToolTitleWhat it does
1pmf_scorecardPMF ScorecardGenerate a Product-Market Fit scorecard. Parses the metrics you provide (MRR, churn, NPS, CAC, LTV, retention, activation and similar) and scores each dimension against built-in benchmark ranges.
2launch_commanderLaunch CommanderGenerate a context-aware launch plan. Have a date? Get a detailed timeline. Still planning? Enter 'TBD' or a quarter such as 'Q2 2027' for a flexible plan.
3customer_interview_kitCustomer Interview KitGenerate interview guides that ADAPT based on interview type, industry, and product complexity. Includes synthesis templates.
4retention_playbookRetention PlaybookGenerate retention strategies. Has DISCOVERY MODE: if you don't know WHY people churn, get a churn analysis framework first.
5partner_architectPartner ArchitectDesign partner programs that ADAPT based on partner model type. Different structures for resellers vs referrals vs integrations vs affiliates.
6crisis_plannerCrisis PlannerGenerate crisis playbooks. Know your risks? Get specific playbooks. Not sure what to plan for? The tool uses a default set of common crises for your industry (not ranked by likelihood).
7competitive_intelCompetitive IntelGenerate battle cards. If you know your strengths/weaknesses, get complete battle cards. If you only know competitors and win/loss stories, we'll derive your positioning.
8craft_gtm_analyzerCRAFT GTM AnalyzerAnalyze a GTM document against the CRAFT framework. Parses the content, identifies gaps, scores each dimension and suggests sections to add.

Inputs of each tool

1. PMF Scorecard (pmf_scorecard)
InputRequiredTypeDescription
productYesstringProduct name and brief description
target_marketYesone of: enterprise_saas, smb_saas, consumer, marketplace, fintech, healthtech, otherTarget market segment (e.g., 'Enterprise SaaS', 'SMB', 'Consumer')
current_metricsYesstringYour current metrics (will be PARSED). Include any of: MRR, ARR, churn rate, NPS, CAC, LTV, retention rate, activation rate, DAU/MAU, trial conversion, revenue growth. Example: 'MRR: $50K, Churn: 3%, NPS: 45, CAC: $500, LTV: $3000, Retention: 92%'
time_in_marketNoone of: pre_launch, 0_6_months, 6_12_months, 1_2_years, 2_plus_yearsHow long the product has been in market (shown in the scorecard)
customer_feedbackNostringOptional: Qualitative feedback themes (e.g., 'Users love X but struggle with Y')
2. Launch Commander (launch_commander)
InputRequiredTypeDescription
product_featureYesstringWhat you're launching (product/feature name and description)
launch_typeYesone of: major_release, feature_launch, beta_launch, product_update, market_expansionType of launch determines plan complexity
target_segmentsYesstringTarget customer segments (comma-separated)
goalsYesstringLaunch success metrics (e.g., '500 signups, $50k pipeline, 10% trial conversion, 1000 downloads')
launch_dateNostringTarget launch date. Accepts: 'YYYY-MM-DD', 'Q1 2027', 'March 2027', or 'TBD' for planning mode
available_channelsNostringOptional: Marketing channels available (comma-separated). E.g., 'email, linkedin, blog, webinar, PR, paid_ads, community'
team_sizeNoone of: solo, small_2_5, medium_6_15, large_15_plusMarketing/GTM team size affects task distribution
budget_levelNoone of: bootstrap, moderate, well_fundedBudget affects recommended tactics
3. Customer Interview Kit (customer_interview_kit)
InputRequiredTypeDescription
interview_typeYesone of: discovery, validation, feedback, churn, win_loss, persona_researchType of interview determines question focus
product_contextYesstringProduct/service being researched
target_personaYesstringWho you're interviewing (role/title)
industryNoone of: saas, fintech, healthtech, ecommerce, marketplace, enterprise_software, consumer, otherIndustry affects terminology and context
product_complexityNoone of: simple, moderate, complex, highly_technicalAffects technical depth of questions
key_hypothesesNostringOptional: Hypotheses to validate during interview
4. Retention Playbook (retention_playbook)
InputRequiredTypeDescription
customer_segmentYesstringCustomer segment to focus on
business_modelYesone of: saas_subscription, usage_based, marketplace, transactional, freemium, enterprise_contractBusiness model affects health score weighting
current_churn_rateYesstringCurrent churn rate (e.g., '5%' or '5% monthly')
churn_reasonsNostringOPTIONAL: Known churn reasons (comma-separated). If you don't know, leave blank to get discovery mode with churn analysis framework
available_data_signalsNostringWhat usage data you can track (comma-separated). E.g., 'login frequency, feature usage, support tickets, NPS responses'
cs_team_sizeNoone of: no_dedicated_cs, small_1_3, medium_4_10, large_10_plusCS team capacity affects intervention strategy
current_interventionsNostringOptional: What retention tactics you already do
5. Partner Architect (partner_architect)
InputRequiredTypeDescription
companyYesstringYour company name
productYesstringProduct partners will sell/integrate
partner_modelYesone of: reseller, referral, integration_tech, agency_si, affiliate, oem_white_labelPartner type determines program structure
partner_goalsYesstringRevenue/growth targets from partners
your_deal_sizeYesstringAverage deal size as one amount (e.g., '$5000 ACV', '$5K' or '$500/month'; a range is refused). It scales the example commission amounts; the example rates are fixed
partner_support_capacityNoone of: minimal_self_serve, moderate, high_touchHow much partner support can you provide?
existing_partnersNostringOptional: Current partner types/count
6. Crisis Planner (crisis_planner)
InputRequiredTypeDescription
companyYesstringCompany name
industryYesone of: fintech, healthtech, saas, ecommerce, enterprise, consumer, otherIndustry affects which crises to prioritize
customer_baseYesone of: b2b_enterprise, b2b_smb, b2c_consumer, mixedCustomer type affects communication approach
data_sensitivityYesone of: high_pii_financial, medium_business_data, low_generalData sensitivity affects security protocols
potential_crisesNostringOPTIONAL: Crisis types to plan for (comma-separated). If not provided, the tool uses a default set of common crises for your industry (not ranked by likelihood). Options: data_breach, service_outage, pr_incident, executive_departure, security_vulnerability, regulatory_action, product_safety, customer_data_exposure
company_sizeNoone of: startup_under_50, scaleup_50_200, midsize_200_1000, enterprise_1000_plusAffects response team structure
compliance_requirementsNostringOptional: Relevant compliance (GDPR, HIPAA, SOC2, etc.)
7. Competitive Intel (competitive_intel)
InputRequiredTypeDescription
your_productYesstringYour product name and brief description
competitorsYesstringCompetitor names (comma-separated). Will generate battle card for EACH
your_strengthsNostringOPTIONAL: What you do better (comma-separated). Will be DERIVED from wins/losses if not provided
your_weaknessesNostringOPTIONAL: Where competitors beat you (comma-separated). Will be DERIVED from wins/losses if not provided
competitor_detailsNostringOptional: Any known details about competitors. E.g., 'Competitor A is cheaper, Competitor B targets enterprise'
common_objectionsNostringSales objections you hear (comma-separated). E.g., 'too expensive, missing X feature, competitor has better Y'
recent_winsNostringWhy customers chose you over competitors: will be used to DERIVE strengths
recent_lossesNostringWhy you lost deals to competitors: will be used to DERIVE weaknesses
8. CRAFT GTM Analyzer (craft_gtm_analyzer)
InputRequiredTypeDescription
document_contentYesstringThe GTM document/plan to analyze. Paste full content: it will be PARSED and EVALUATED
document_typeYesone of: gtm_strategy, launch_plan, campaign_brief, quarterly_plan, project_proposal, marketing_planType of document (shown in the analysis)
intended_audienceNostringOptional: Who will read/approve this document
desired_outcomeNostringOptional: What action should this document drive

Design Principles (v2.0)

  1. No blank ___ lines: where your inputs give no fact, the output shows a placeholder in brackets to fill in
  2. Context-aware: outputs adapt based on inputs provided
  3. Discovery mode: if information is missing, tools ask questions to find it
  4. A structured draft with placeholders: each tool returns a structured draft to edit, with placeholders where your inputs gave no fact
  5. Progressive enhancement: more input gives a richer output

Author

Shashwat Ghosh, Co-Founder and Fractional CMO, Helix GTM Consulting, with 24+ years in B2B and 10+ years of fractional experience

License

MIT

Hosted connector (Streamable HTTP)

The same tools are also available as a hosted MCP server, so they work in Claude on the web, desktop and mobile without installing anything.

  • Server URL: https://craft-gtm.gtmhelix.com/mcp
  • Transport: Streamable HTTP (stateless, JSON responses). Authentication: none.
  • Setup guide: https://craft-gtm.gtmhelix.com/connect/
  • In Claude: Customize, then Connectors, then Add custom connector, and paste the server URL.
  • In Claude Code: claude mcp add --transport http craft-gtm https://craft-gtm.gtmhelix.com/mcp

The npm package (stdio) and the hosted server run the same createServer() code in src/server.ts.

Privacy Policy

Full policy: https://craft-gtm.gtmhelix.com/privacy/ (also in PRIVACY.md).

  • Data collection: the hosted server receives only the tool name and the inputs of each tool call. The npm package runs on your computer and sends nothing to us.
  • Use and storage: inputs are used only to build that call's reply. Nothing is stored: no database, no files, no cache, no logging of inputs or outputs by our code.
  • Third-party sharing: none by us. Netlify hosts the server and processes requests under its own policy (https://www.netlify.com/privacy/). Fonts are served from this site, so loading a page contacts no one else.
  • Retention: we keep no tool inputs or outputs. Netlify keeps its own platform logs under its policy.
  • Contact: shashwat@gtmhelix.com

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