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8 strategic GTM tools: PMF, Launch, Interviews, Retention, Partners, Crisis, Competitive Intel
About
8 strategic GTM tools: PMF, Launch, Interviews, Retention, Partners, Crisis, Competitive Intel
Security Report
Valid MCP server (3 strong, 2 medium validity signals). 2 known CVEs in dependencies (0 critical, 2 high severity) Package registry verified. Imported from the Official MCP Registry.
4 files analyzed · 3 issues found
Security scores are indicators to help you make informed decisions, not guarantees. Always review permissions before connecting any MCP server.
How to Install
Add this to your MCP configuration file:
{
"mcpServers": {
"io-github-shashwatgtm-craft-gtm-mcp": {
"args": [
"-y",
"@shashwatgtmalpha/craft-gtm-mcp"
],
"command": "npx"
}
}
}Documentation
View on GitHubFrom the project's GitHub README.
@shashwatgtmalpha/craft-gtm-mcp v2.2.13
CRAFT GTM Framework MCP Server: a complete redesign with metric parsing, context-aware outputs, and a structured draft with placeholders where your inputs give no fact.
Use it hosted (no install)
Add https://craft-gtm.gtmhelix.com/mcp to Claude or ChatGPT as a custom connector. It needs no sign-in and always runs the newest version (2.2.13). The same tools run as a free web app with a form per tool at https://craft-gtm.gtmhelix.com/, and the setup steps are at https://craft-gtm.gtmhelix.com/connect/.
The npm package below is an older version (2.0.1 on npm on 27 September 2026) until the next npm release. Use it only if you need a local stdio server.
What's New in v2.0.0
This is a major redesign addressing all critical issues from v1.x:
| Issue | v1.x | v2.0.0 |
|---|---|---|
| PMF Scorecard | Blank ___ outputs | Actually parses and scores your metrics |
| Launch Commander | Same 12-week template for all | Adapts to launch type, team size, budget |
| Retention Playbook | Generic health scores | Parses churn reasons, creates specific interventions |
| Competitive Intel | [Research] placeholders | Uses your competitor data, generates battle cards |
| CRAFT Analyzer | Blank scorecard output | Actually analyzes documents, finds gaps |
Installation
npm install -g @shashwatgtmalpha/craft-gtm-mcp
Or add to your Claude Desktop config:
{
"mcpServers": {
"craft-gtm": {
"command": "npx",
"args": ["-y", "@shashwatgtmalpha/craft-gtm-mcp"]
}
}
}
Tools and inputs
Generated on 27 September 2026 from the server's own tool list and checked again on 30 September 2026 against tools/list of craft-gtm-mcp 2.2.13 (the same code as the hosted MCP address), so every tool name, title, description and input below is exactly what the server accepts. Every tool is read-only.
| # | Tool | Title | What it does |
|---|---|---|---|
| 1 | pmf_scorecard | PMF Scorecard | Generate a Product-Market Fit scorecard. Parses the metrics you provide (MRR, churn, NPS, CAC, LTV, retention, activation and similar) and scores each dimension against built-in benchmark ranges. |
| 2 | launch_commander | Launch Commander | Generate a context-aware launch plan. Have a date? Get a detailed timeline. Still planning? Enter 'TBD' or a quarter such as 'Q2 2027' for a flexible plan. |
| 3 | customer_interview_kit | Customer Interview Kit | Generate interview guides that ADAPT based on interview type, industry, and product complexity. Includes synthesis templates. |
| 4 | retention_playbook | Retention Playbook | Generate retention strategies. Has DISCOVERY MODE: if you don't know WHY people churn, get a churn analysis framework first. |
| 5 | partner_architect | Partner Architect | Design partner programs that ADAPT based on partner model type. Different structures for resellers vs referrals vs integrations vs affiliates. |
| 6 | crisis_planner | Crisis Planner | Generate crisis playbooks. Know your risks? Get specific playbooks. Not sure what to plan for? The tool uses a default set of common crises for your industry (not ranked by likelihood). |
| 7 | competitive_intel | Competitive Intel | Generate battle cards. If you know your strengths/weaknesses, get complete battle cards. If you only know competitors and win/loss stories, we'll derive your positioning. |
| 8 | craft_gtm_analyzer | CRAFT GTM Analyzer | Analyze a GTM document against the CRAFT framework. Parses the content, identifies gaps, scores each dimension and suggests sections to add. |
Inputs of each tool
1. PMF Scorecard (pmf_scorecard)
| Input | Required | Type | Description |
|---|---|---|---|
product | Yes | string | Product name and brief description |
target_market | Yes | one of: enterprise_saas, smb_saas, consumer, marketplace, fintech, healthtech, other | Target market segment (e.g., 'Enterprise SaaS', 'SMB', 'Consumer') |
current_metrics | Yes | string | Your current metrics (will be PARSED). Include any of: MRR, ARR, churn rate, NPS, CAC, LTV, retention rate, activation rate, DAU/MAU, trial conversion, revenue growth. Example: 'MRR: $50K, Churn: 3%, NPS: 45, CAC: $500, LTV: $3000, Retention: 92%' |
time_in_market | No | one of: pre_launch, 0_6_months, 6_12_months, 1_2_years, 2_plus_years | How long the product has been in market (shown in the scorecard) |
customer_feedback | No | string | Optional: Qualitative feedback themes (e.g., 'Users love X but struggle with Y') |
2. Launch Commander (launch_commander)
| Input | Required | Type | Description |
|---|---|---|---|
product_feature | Yes | string | What you're launching (product/feature name and description) |
launch_type | Yes | one of: major_release, feature_launch, beta_launch, product_update, market_expansion | Type of launch determines plan complexity |
target_segments | Yes | string | Target customer segments (comma-separated) |
goals | Yes | string | Launch success metrics (e.g., '500 signups, $50k pipeline, 10% trial conversion, 1000 downloads') |
launch_date | No | string | Target launch date. Accepts: 'YYYY-MM-DD', 'Q1 2027', 'March 2027', or 'TBD' for planning mode |
available_channels | No | string | Optional: Marketing channels available (comma-separated). E.g., 'email, linkedin, blog, webinar, PR, paid_ads, community' |
team_size | No | one of: solo, small_2_5, medium_6_15, large_15_plus | Marketing/GTM team size affects task distribution |
budget_level | No | one of: bootstrap, moderate, well_funded | Budget affects recommended tactics |
3. Customer Interview Kit (customer_interview_kit)
| Input | Required | Type | Description |
|---|---|---|---|
interview_type | Yes | one of: discovery, validation, feedback, churn, win_loss, persona_research | Type of interview determines question focus |
product_context | Yes | string | Product/service being researched |
target_persona | Yes | string | Who you're interviewing (role/title) |
industry | No | one of: saas, fintech, healthtech, ecommerce, marketplace, enterprise_software, consumer, other | Industry affects terminology and context |
product_complexity | No | one of: simple, moderate, complex, highly_technical | Affects technical depth of questions |
key_hypotheses | No | string | Optional: Hypotheses to validate during interview |
4. Retention Playbook (retention_playbook)
| Input | Required | Type | Description |
|---|---|---|---|
customer_segment | Yes | string | Customer segment to focus on |
business_model | Yes | one of: saas_subscription, usage_based, marketplace, transactional, freemium, enterprise_contract | Business model affects health score weighting |
current_churn_rate | Yes | string | Current churn rate (e.g., '5%' or '5% monthly') |
churn_reasons | No | string | OPTIONAL: Known churn reasons (comma-separated). If you don't know, leave blank to get discovery mode with churn analysis framework |
available_data_signals | No | string | What usage data you can track (comma-separated). E.g., 'login frequency, feature usage, support tickets, NPS responses' |
cs_team_size | No | one of: no_dedicated_cs, small_1_3, medium_4_10, large_10_plus | CS team capacity affects intervention strategy |
current_interventions | No | string | Optional: What retention tactics you already do |
5. Partner Architect (partner_architect)
| Input | Required | Type | Description |
|---|---|---|---|
company | Yes | string | Your company name |
product | Yes | string | Product partners will sell/integrate |
partner_model | Yes | one of: reseller, referral, integration_tech, agency_si, affiliate, oem_white_label | Partner type determines program structure |
partner_goals | Yes | string | Revenue/growth targets from partners |
your_deal_size | Yes | string | Average deal size as one amount (e.g., '$5000 ACV', '$5K' or '$500/month'; a range is refused). It scales the example commission amounts; the example rates are fixed |
partner_support_capacity | No | one of: minimal_self_serve, moderate, high_touch | How much partner support can you provide? |
existing_partners | No | string | Optional: Current partner types/count |
6. Crisis Planner (crisis_planner)
| Input | Required | Type | Description |
|---|---|---|---|
company | Yes | string | Company name |
industry | Yes | one of: fintech, healthtech, saas, ecommerce, enterprise, consumer, other | Industry affects which crises to prioritize |
customer_base | Yes | one of: b2b_enterprise, b2b_smb, b2c_consumer, mixed | Customer type affects communication approach |
data_sensitivity | Yes | one of: high_pii_financial, medium_business_data, low_general | Data sensitivity affects security protocols |
potential_crises | No | string | OPTIONAL: Crisis types to plan for (comma-separated). If not provided, the tool uses a default set of common crises for your industry (not ranked by likelihood). Options: data_breach, service_outage, pr_incident, executive_departure, security_vulnerability, regulatory_action, product_safety, customer_data_exposure |
company_size | No | one of: startup_under_50, scaleup_50_200, midsize_200_1000, enterprise_1000_plus | Affects response team structure |
compliance_requirements | No | string | Optional: Relevant compliance (GDPR, HIPAA, SOC2, etc.) |
7. Competitive Intel (competitive_intel)
| Input | Required | Type | Description |
|---|---|---|---|
your_product | Yes | string | Your product name and brief description |
competitors | Yes | string | Competitor names (comma-separated). Will generate battle card for EACH |
your_strengths | No | string | OPTIONAL: What you do better (comma-separated). Will be DERIVED from wins/losses if not provided |
your_weaknesses | No | string | OPTIONAL: Where competitors beat you (comma-separated). Will be DERIVED from wins/losses if not provided |
competitor_details | No | string | Optional: Any known details about competitors. E.g., 'Competitor A is cheaper, Competitor B targets enterprise' |
common_objections | No | string | Sales objections you hear (comma-separated). E.g., 'too expensive, missing X feature, competitor has better Y' |
recent_wins | No | string | Why customers chose you over competitors: will be used to DERIVE strengths |
recent_losses | No | string | Why you lost deals to competitors: will be used to DERIVE weaknesses |
8. CRAFT GTM Analyzer (craft_gtm_analyzer)
| Input | Required | Type | Description |
|---|---|---|---|
document_content | Yes | string | The GTM document/plan to analyze. Paste full content: it will be PARSED and EVALUATED |
document_type | Yes | one of: gtm_strategy, launch_plan, campaign_brief, quarterly_plan, project_proposal, marketing_plan | Type of document (shown in the analysis) |
intended_audience | No | string | Optional: Who will read/approve this document |
desired_outcome | No | string | Optional: What action should this document drive |
Design Principles (v2.0)
- No blank
___lines: where your inputs give no fact, the output shows a placeholder in brackets to fill in - Context-aware: outputs adapt based on inputs provided
- Discovery mode: if information is missing, tools ask questions to find it
- A structured draft with placeholders: each tool returns a structured draft to edit, with placeholders where your inputs gave no fact
- Progressive enhancement: more input gives a richer output
Author
Shashwat Ghosh, Co-Founder and Fractional CMO, Helix GTM Consulting, with 24+ years in B2B and 10+ years of fractional experience
License
MIT
Hosted connector (Streamable HTTP)
The same tools are also available as a hosted MCP server, so they work in Claude on the web, desktop and mobile without installing anything.
- Server URL:
https://craft-gtm.gtmhelix.com/mcp - Transport: Streamable HTTP (stateless, JSON responses). Authentication: none.
- Setup guide: https://craft-gtm.gtmhelix.com/connect/
- In Claude: Customize, then Connectors, then Add custom connector, and paste the server URL.
- In Claude Code:
claude mcp add --transport http craft-gtm https://craft-gtm.gtmhelix.com/mcp
The npm package (stdio) and the hosted server run the same createServer() code in src/server.ts.
Privacy Policy
Full policy: https://craft-gtm.gtmhelix.com/privacy/ (also in PRIVACY.md).
- Data collection: the hosted server receives only the tool name and the inputs of each tool call. The npm package runs on your computer and sends nothing to us.
- Use and storage: inputs are used only to build that call's reply. Nothing is stored: no database, no files, no cache, no logging of inputs or outputs by our code.
- Third-party sharing: none by us. Netlify hosts the server and processes requests under its own policy (https://www.netlify.com/privacy/). Fonts are served from this site, so loading a page contacts no one else.
- Retention: we keep no tool inputs or outputs. Netlify keeps its own platform logs under its policy.
- Contact: shashwat@gtmhelix.com
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